MARKETER
Content Strategy, Product, UX, Comms
Hi and welcome! I’m Rena, a marketing professional based in the San Francisco Bay Area. This portfolio shows how I blend creativity with strategic marketing for both enterprises and start-ups. Ranging from interactive web projects to case studies to blog management - scroll down to check out my work. I'm currently in charge of the global content strategy and analyst report campaigns at Adobe.
Take a look around and don’t hesitate to get in touch with any comments, questions, or interest - I also offer consulting services.
MY EXPERTISE
CONTENT STRATEGY
Editorial calendar management
Thought leadership content
Product and industry content
Ideal customer journey design
SEO, analysis and optimization
Full content cycle production
Powerful digital experiences
PORTFOLIO
INFOGRAPHIC
This infographic was printed on a large poster and presented at TechCrunch Disrupt conference to pitch a startup (CubEgg) to investors.
I created and mapped out the content story that summarizes the gamified project management platform and its extensive features. To illustrate the visuals that support the story, I collaborated closely with the UI designer.
CASE STUDY
Unity Technologies Installed 166 Zoom Rooms Across 21 Locations in Roughly 6 Months.
This case study describes the pain points Unity Technologies faced and how Zoom transformed their business communications experience. I've written 20+ case studies featuring Zoom customers from various verticals.
FITNESS MEETS NUTRITION
I created this blog to share my passion for healthy living. As part of this project, I built the website, personalized its design via CSS, set up email newsletter and social, wrote all the blog posts (+ SEO), set up affiliate links for profit.
There is 700+ overall blog following (email subscribers + social media followers).
REFERENCES
DORO SIEBER
VP @ Oracle
I feel incredibly fortunate that Rena accepted the offer to work with me at Adobe a little over a year ago. And I can't say enough positive feedback about Rena's approach to completely revamping the content and SEO strategy for the Marketo blog, as well as leading the development of big thought leadership programs for Adobe. Under her leadership, the blog traffic increased by +300% and drove several million dollars in pipeline. In addition, she always was a pleasure to work with, came prepared for meetings, and has an incredible drive and motivation to exceed.
ALEX ALLEN
Account Executive @ Zoom
Rena is the Story in my sales cycles and has helped me in my most important deals with locating the most relevant customer testimonials and references. Resourceful, creative and speed are three words I would use to describe Rena. We are lucky to have someone like Rena on the Zoom team and wouldn't be the company we are today without her.
MICHAEL KING
Global Analytics @ Adidas
Rena has been an amazing asset to my growing business. She is very professional, prompt and comprehensive when developing our case studies. She does her due diligence before the first conversation and handles the entire process (including working with the client) with no hand-holding from end-to-end with true professionalism. And in the end, the content she produces is great! I hardly need to change anything. It has been a huge joy and relief to work with Rena. I highly recommend her.
“When it is obvious that the goals can't be reached, don’t adjust the goals, adjust the action steps.”
Confucious
CONTACT
San Francisco Bay Area, CA
